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About
Rolling Thunder Communications Creating
Awareness, Building Brand Loyalty and Driving Sales There
has always been a strong sense of community among ATV, motorcycle, 4x4, snowmobile
and watercraft enthusiasts. When it comes to influencing opinion, nothing beats
the recommendations and advice of well-respected and knowledgeable riders. The
reason the traditional media covering the various powersport industries is so
popular and credible is that the overwhelming majority of motojournalists are,
first and foremost, enthusiasts themselves. However,
Internet forums, blogs, Web sites and other types of “new media” outlets provide
all members of the communities with a voice and the ability to exchange ideas
and information with each other around the globe. Moreover, these online communities
tend to attract a wide cross section of experts on just about any topic. It’s
no surprise that the credibility of the “new media” has shot past virtually every
other form of communication. Rolling
Thunder communications was created to help clients work with both traditional
and new media outlets and to make sure that they are seen as valued contributors
to the online and offline communities they serve. This is the key for building
awareness, brand loyalty and, ultimately, driving sales. As
seasoned communications professionals as well as active members of several riding
communities, we believe we are uniquely qualified to make this happen. Further,
our unique business model gives us the time and ability to hit the trails, roads,
mud bogs and dunes and mix it up with the people who matter the most – our fellow
riders. About
Dean Rodgers, Principal Dean
has spent more than 20 years spearheading PR and marketing campaigns for leading
and emerging consumer and technology companies around the globe. He
has also been riding for more than 30 years and is an avid motorcycle tourer,
ATV pilot and 4x4 enthusiast. He has worked at boutique PR agencies as well as
large international firms. As an agency purist, Dean has had the opportunity to
work with clients of all shapes and sizes. These include Snickers, Toshiba, Intel,
Microsoft and even Straight to The Point Body Piercing Studio. He
holds Bachelor of Arts degrees in journalism/public relations and political science
from the University of Utah. A
self-proclaimed hobby slut, Dean enjoys a diverse number of activities including
wine collecting, shooting, theater, fine dining, skiing and whitewater kayaking.
In addition to PR, Rodgers has worked as a SCUBA instructor, a bartender, a roadie,
a bachelor party coordinator and has even officiated a few weddings. From time
to time, he also enjoys a good cigar. | 
